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About REEBOK
Reebok is a prominent American-inspired global brand that designs, markets, and distributes fitness, running, and lifestyle footwear, apparel, and equipment. Founded in 1895 in Bolton, England, by Joseph William Foster who created some of the first spiked running shoes the company later adopted the name "Reebok" in 1958, inspired by the Afrikaans word for a type of African antelope. The brand is known for its rich fitness heritage, having pioneered the women’s aerobics trend in the 1980s with the Freestyle shoe, and launching iconic products like the Reebok Pump. After being acquired by Adidas in 2005 and later sold to Authentic Brands Group in 2021, Reebok has continued to refocus on its core strengths: fitness, training, and running, while blending athletic performance with modern street style through its "Classics" line.
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