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About MINISO
MINISO is a globally recognized lifestyle retailer, founded in 2013 by Chinese entrepreneur Ye Guofu, that specializes in trendy, high-quality, and affordable products ranging from homeware and stationery to beauty and toys. Although heavily inspired by Japanese design aesthetics—often featuring minimalist, clean, and modern aesthetics—the company is headquartered in China and operates under the philosophy of "Life is for fun". MINISO distinguishes itself through a "fast fashion" business model, which involves rapidly updating inventory every seven days to keep up with trends, offering a "treasure hunt" shopping experience. Miniso Mexico: In 2016, we opened the first Miniso store in Mexico as a starting point. We began to grow and reach more MinisoLovers throughout the country. To date, we have 200 stores open and plan to expand to more.
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