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About SVMOSCOW
SVMOSCOW (or SV77) is a premier Moscow-based concept store and online retailer specializing in avant-garde, luxury fashion, founded in 2001. Known as one of the best concept stores globally, it acts as a key,, "hidden" destination for high-end fashion, often featuring exclusive, limited-edition collaborations. SV was marked as one of the 10 best new concept stores in the world by Vogue.fr. Among the recent news is a launch of a special capsule hoodie with Vetements dedicated to Demna Gvasalia’s favorite Russian singer Zemfira, reported by Vogue.com. SVMOSCOW was recently featured in Amuse by i-D “Shop Talk” as the Russian store that stocks Vêtements and The Row and has The Big Lebowski soundtrack on loop.
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